The orchestration of creative talents, a clear central idea and a stringently pursued strategy – these are the most important prerequisites for a convincing creative campaign. We create creative campaigns for you across all channels and thus reach your specific target group most efficiently.
5 steps to your creative campaign
- Research
- Strategy
- Planning
- Adaptation
- Success measurement
Cross-media campaigns in digital marketing
Successful creative campaigns or cross-media campaigns require a consistent central idea. This includes stories with high customer relevance that are integrated cross-medially in terms of content, timing and form. The right mix and selection of different channels for the cross-media campaign basically depends on the goal you set yourself as a company.
The media types are divided into these 4 areas:
Social Media: Own or user-created content on social networks such as Facebook, Instagram, Twitter, YouTube.
Paid Media: Content on platforms like Facebook or YouTube where you place paid advertising (ads)
Owned Media: Content you publish on your own platforms such as your website or blog
Earned Media: Free content placement through press relations or media cooperations
This is what we offer you in the area of creative services:
– Custom-fit creative campaigns – tailored to your needs
– Creative advertising with concept
– Years of expertise and a large network of creative minds
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