Corporate identity refers to all the characteristics with which your company can create its own identity. In addition to trademarks and your external appearance, corporate identity also includes the corporate culture and the tone of communication between you as the company management and your employees. The interaction between the employees themselves is also part of it. Especially nowadays, when more and more offers, products and brands resemble each other, the corporate identity can be decisive for the purchase decision of customers. These decisions are no longer made solely on the basis of price or quality, but are increasingly influenced by what people think of a particular company.

 

Your corporate identity defines  4 interdependent areas:

Corporate Design – the visuals
Corporate Communication – the message
Corporate Behavior – the behavior
Corporate Culture – the culture

 

The Corporate Design of your company

The Corporate Design is a part of the Corporate Identity and contains the entire, uniform appearance of your enterprise. It is an essential part of the strategic management of your company with the aim of making your company or brand recognizable. It includes obvious elements such as the company logo, corporate colors, fonts, the visual design of your online and offline marketing activities and much more.

 

Corporate design is made up of several elements:

1. A meaningful logo
2. A suitable corporate font
3. A convincing visual language concept: the selection of meaningful images with recognition value
4. A credible color concept: Selection of specific colors

 

We create for your professional corporate design

– Your business premises (in terms of color and architecture)

– Your means of communication

– Your business papers

– Your products and packaging

– Your web presence

– Your work clothes

– Your advertising material

 

The corporate communication of your company

Corporate communication is also an important component of your corporate identity and encompasses all of your company’s communication activities and communication tools. The basis of successful corporate communication, both internally and externally, is formed by strategic and conceptual considerations.  The communication strategy therefore defines why your company maintains a dialog with whom and how. Truly successful communication or marketing concepts can only bear fruit if they are based on a defined communication strategy.

 

The corporate behavior of your company

The corporate behavior as part of the corporate identity describes the behavior of your employees to achieve the company’s goals. It comprises two areas: internal and external. External corporate behavior includes, for example, your company’s behavior towards customers and business partners, or the way your company deals with the issue of sustainability and environmental protection. Internal corporate behavior, on the other hand, includes the way your employees behave toward each other. It describes the working atmosphere, the relationships between superiors and employees, hierarchy levels or even the working climate.

 

Corporate Behavior is divided into 3 sub-areas:

1. Person-related Behavior: Describes the nature of interpersonal communication
2. Instrumental Behavior: This concerns, for example, the pricing policy of your company
3. Media-related behavior: Concerns your advertising and the means used in it.

 

As an agency partner we support your company in defining dress codes and appearance, in defining appreciation and performance evaluations for your employees, in analyzing the working atmosphere as well as in improving your appearance in public and in strengthening your relationship with your customers.

 

The Corporate Culture of your company

Corporate culture is the attitudes, norms and values of your company’s employees that influence their behavior and decisions. The interaction of personal beliefs, morals, corporate philosophy and the working atmosphere of your company determines your corporate culture. The goal of a corporate culture for your company is to increase the feel-good factor of your employees, to reduce fluctuation, to provide mutual support for your employees and to jointly achieve the defined corporate goals.

Together with you, we will develop a strategy for you, provide advice and support you in the stringent implementation of the communication concept.

We take care of the consistent implementation of your corporate design, online on your website, on your social media profiles and in advertising, as well as offline on posters, brochures, flyers, etc. In addition, we analyze your corporate culture and communication and develop solutions for any improvements to your corporate identity. Our team knows exactly what matters to you.