Brand management, also known as brand management, comprises various processes and methods that are intended to shape and permanently influence the world of experience around a brand. It thus describes the development and evolution of a brand over time, with the aim of noticeably differentiating it from its competitors. Seen through the eyes of advertising psychology, this means: Any brand that is instantly recognized has a much greater recognition value and is automatically associated with certain characteristics that have a positive connotation.
We continuously develop your brand for you. As part of our brand management, we create competitive advantages for you and significantly increase your market share.
A relevant sub-area of brand management is brand architecture. In this area, decisions are made as to which and how many brands a company uses and how the connection between the individual company brands should be made visible. We advise you here with the necessary, comprehensive competence. After all, great volatility and constantly growing demands of the target groups require an increasing diversification of the product range in order to individually meet customer requirements. With us, your brand architecture becomes clear and transparent for you – even with a complex multi-brand strategy.
Next to customer experience, brand experience is the most important part of brand management. It encompasses all the experiences a consumer has with your brand. That’s why it’s so important that your brand experience is as positive as possible – that’s the only way it can become firmly anchored in the memory of your target groups. We make sure that all of your brand’s touchpoints follow a consistent strategy and direction so that your Brand Experience succeeds. After all, brand experiences are the result of a wide variety of influences that are closely intertwined.
These differ in:
Recognizable design elements:
– Trade fairs
– flyers & brochures
– advertising material
– Social Media Channels
– Corporate Apparel
Dealing with customers:
– Willingness to serve, competence, friendliness – How do employees behave in dialog with customers?
– Reliability, punctuality, information behavior – Does reliability really come first?
– First contact, advice, delivery – Do the internal processes for customer inquiries run smoothly?
– FAQs, individual advice, quick help with problems – Is there a functioning customer service?
– Offer, brand expectation, guarantees – Are (customer) promises kept?
If you want to generate and further develop brand experiences, you need in-depth analyses and profound expertise. With us, you can create brand experiences for your customers that are congruent – offline as well as online, across all company divisions.
„The customer is king“ – a saying everyone knows. Customer satisfaction has never played such an important role as it does today – in the age of Google reviews, Amazon ratings and the like. In the shark tank of the „war for brands“ – the battle for brands – it is essential to hold one’s own against the competition. Customer experience as part of brand management is the sum of all experiences a customer has with your company. The calculation is quite simple: Satisfied customers ensure that your products and services are distributed even more widely. This is an effect that cannot be achieved through advertising alone. This is why customer experience management is one of the most important elements when it comes to achieving lasting success as a brand or company. We develop strategies and concepts for you and take over brand management in order to bind your customers to your company in the long term.
Create Brand Awareness
Brand awareness refers to both brand awareness and brand recognition. The awareness of your brand among customers and prospects can be determined by specifically surveying target groups. The brand awareness value determined tells you what percentage of those surveyed could remember your company or brand. A high brand awareness triggers a feeling of trust and reliability in your customers – usually subconsciously. If your brand or company is well-known and associated with various attributes, this can have a long-term and lasting influence on consumers‘ purchasing decisions. It is enormously important, especially for small and medium-sized companies, that they invest in a consistent and consequent brand appearance. Brand recognition cannot be increased overnight. But consistency in branding pays off in the long run. We accompany you with campaigns and concepts to increase your brand awareness – process-oriented, lasting and sustainable.